{"id":1401,"date":"2020-08-19T18:03:33","date_gmt":"2020-08-19T18:03:33","guid":{"rendered":"https:\/\/chaslitster.com\/info\/?p=1401"},"modified":"2020-08-20T19:00:02","modified_gmt":"2020-08-20T19:00:02","slug":"__trashed","status":"publish","type":"post","link":"https:\/\/chaslitster.com\/info\/2020\/08\/19\/__trashed\/","title":{"rendered":"The EIGHT Magic Steps To Write an Unforgettable Press Release"},"content":{"rendered":"<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif;\"><\/span><\/p>\r\n<p><strong><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 18pt;\">The content you write is very much like any other blog article or an email that you pen.\u00a0 Therefore, you need to follow the steps below.<\/span><\/strong><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\"><strong>Step 1.<\/strong> The all-important point sizes<\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\"><strong>Headline<\/strong> 24 point<\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\"><strong>Sub Headline<\/strong> \u00a022 point<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\"><strong>First para<\/strong> 20 point<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\"><strong>Second para<\/strong> 18 point<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\"><strong>Third and subsequent paragraphs<\/strong>. \u00a0The Text is 16 point<\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\"><strong>Step 2 &#8211; Therefore here is the layout of your Press Release<\/strong>\u00a0<\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\"><strong>Your Fantastic Headline Here<\/strong> (Please Use <a href=\"https:\/\/www.thehoth.com\/headline-generator\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.thehoth.com\/headline-generator\/<\/a> to help you write any headlines)\u00a0<\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\"><strong>The Sub Header.<\/strong>\u00a0 The bit that adds some oomph &#8211; describes the story a bit more.<\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\"><strong>Date:<\/strong> Which should read <strong>&#8220;For Immediate Release&#8221; <\/strong>or <strong>&#8220;Not to be released until <em>DD MM YY&#8221;<\/em><\/strong> for the<span style=\"color: #3366ff;\"><em><span style=\"color: #000000;\"> <strong>UK<\/strong> or<\/span> <strong>MM DD, YY<\/strong> for the<strong> USA<\/strong> <\/em><\/span>and Canada<\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\"><strong>Your Contact name, phone number and email address<\/strong> and press officer details (if you have one)<\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\"><strong>Step 3 &#8211; First\/Opening Paragraph<\/strong><\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">The opening paragraph is mega important.<span class=\"Apple-converted-space\">\u00a0\u00a0<\/span>It should cover the high level, of what the story is about.<\/span><\/p>\r\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"1413\" data-permalink=\"https:\/\/chaslitster.com\/info\/2020\/08\/19\/__trashed\/questions-2132217_1920\/\" data-orig-file=\"https:\/\/i0.wp.com\/chaslitster.com\/info\/wp-content\/uploads\/2020\/08\/questions-2132217_1920.jpg?fit=1920%2C1394&amp;ssl=1\" data-orig-size=\"1920,1394\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"questions-2132217_1920\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/chaslitster.com\/info\/wp-content\/uploads\/2020\/08\/questions-2132217_1920.jpg?fit=525%2C381&amp;ssl=1\" class=\"size-medium wp-image-1413 alignright\" src=\"https:\/\/i0.wp.com\/chaslitster.com\/info\/wp-content\/uploads\/2020\/08\/questions-2132217_1920.jpg?resize=300%2C218&#038;ssl=1\" alt=\"\" width=\"300\" height=\"218\" srcset=\"https:\/\/i0.wp.com\/chaslitster.com\/info\/wp-content\/uploads\/2020\/08\/questions-2132217_1920.jpg?resize=300%2C218&amp;ssl=1 300w, https:\/\/i0.wp.com\/chaslitster.com\/info\/wp-content\/uploads\/2020\/08\/questions-2132217_1920.jpg?resize=1024%2C743&amp;ssl=1 1024w, https:\/\/i0.wp.com\/chaslitster.com\/info\/wp-content\/uploads\/2020\/08\/questions-2132217_1920.jpg?resize=768%2C558&amp;ssl=1 768w, https:\/\/i0.wp.com\/chaslitster.com\/info\/wp-content\/uploads\/2020\/08\/questions-2132217_1920.jpg?resize=1536%2C1115&amp;ssl=1 1536w, https:\/\/i0.wp.com\/chaslitster.com\/info\/wp-content\/uploads\/2020\/08\/questions-2132217_1920.jpg?resize=50%2C36&amp;ssl=1 50w, https:\/\/i0.wp.com\/chaslitster.com\/info\/wp-content\/uploads\/2020\/08\/questions-2132217_1920.jpg?resize=1320%2C958&amp;ssl=1 1320w, https:\/\/i0.wp.com\/chaslitster.com\/info\/wp-content\/uploads\/2020\/08\/questions-2132217_1920.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">That is:<\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">&#8211; <em><strong>WHAT<\/strong><\/em>\u00a0 the story is about<\/span><\/p>\r\n<blockquote>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">&#8211; <strong>WHO<\/strong> are the people in the story<\/span><\/p>\r\n<\/blockquote>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">&#8211; <em><strong>WHY<\/strong><\/em> is it happening<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">&#8211; <em><strong>WHERE<\/strong><\/em> is it all happening<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\"><strong>and the bit that is sometimes<\/strong><span class=\"Apple-converted-space\">\u00a0<strong>missed<\/strong><\/span><\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">&#8211; <strong><em>WHEN<\/em><\/strong> did or is it going to happen &#8211; <\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">&#8211; <em><strong>HOW<\/strong><\/em> is it or how was it to be done.<\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\"><strong>The first paragraph<\/strong> is to <strong>grab the attention of the journalist<\/strong> to make him or her want to print your article.<span class=\"Apple-converted-space\">\u00a0 <\/span>Therefore, make it an active paragraph, one that excites and is positive.\u00a0<span class=\"Apple-converted-space\">\u00a0\u00a0<\/span><\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\"><strong>HINT: Read that first paragraph<\/strong> and ask yourself&#8230;\u00a0 <em><strong>&#8220;would I continue reading this?&#8221;<\/strong><\/em><\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\"><strong>Step 4 &#8211; Second paragraph<\/strong>.<\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">You need a quote. \u00a0That is something along the lines as shown below<\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">An example could be&#8230;<\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">Organizer Mr Doerly said \u201cThis will be the event of the decade\u201d<\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\"><strong>Step 5 &#8211; Third paragraph<\/strong><\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">Three bits of statistics, data or known facts<\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">One item could be a future statistic such as forecast ticket sales<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\"><strong>Step 6 &#8211; The Grand Finale<\/strong><\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">Reminders,<span class=\"Apple-converted-space\">\u00a0 <\/span>re-enforce message with any action needed by the readers, such as an invitation to a meet.<\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">This is where you put a reminder about the major issues<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\"><strong>Step 7 &#8211; Images<\/strong><\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">For any image that you include your article, you need to provide a short summary about the image and any attribution to a photographer or image taker. \u00a0Do make sure all copyright issues are covered and you have the permission of the subject(s) to use the image.<span class=\"Apple-converted-space\">\u00a0\u00a0<\/span>In any email make sure everything is in the email, to be clear avoid attachments.<span class=\"Apple-converted-space\">\u00a0 It is a little known fact that\u00a0<\/span>JOURNALISTS and readers<span class=\"Apple-converted-space\">\u00a0are reluctant to\u00a0<\/span>click on links. That is proven by any email statistics you may look at in the future.<\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\"><strong>Step 8 &#8211; For an audio story, provide the same as above<\/strong><\/span><\/p>\r\n<p><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"1414\" data-permalink=\"https:\/\/chaslitster.com\/info\/2020\/08\/19\/__trashed\/presenter-1012479_1920\/\" data-orig-file=\"https:\/\/i0.wp.com\/chaslitster.com\/info\/wp-content\/uploads\/2020\/08\/presenter-1012479_1920.jpg?fit=1920%2C698&amp;ssl=1\" data-orig-size=\"1920,698\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"presenter-1012479_1920\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/chaslitster.com\/info\/wp-content\/uploads\/2020\/08\/presenter-1012479_1920.jpg?fit=525%2C191&amp;ssl=1\" class=\"alignnone size-medium wp-image-1414\" src=\"https:\/\/i0.wp.com\/chaslitster.com\/info\/wp-content\/uploads\/2020\/08\/presenter-1012479_1920.jpg?resize=300%2C109&#038;ssl=1\" alt=\"\" width=\"300\" height=\"109\" srcset=\"https:\/\/i0.wp.com\/chaslitster.com\/info\/wp-content\/uploads\/2020\/08\/presenter-1012479_1920.jpg?resize=300%2C109&amp;ssl=1 300w, https:\/\/i0.wp.com\/chaslitster.com\/info\/wp-content\/uploads\/2020\/08\/presenter-1012479_1920.jpg?resize=1024%2C372&amp;ssl=1 1024w, https:\/\/i0.wp.com\/chaslitster.com\/info\/wp-content\/uploads\/2020\/08\/presenter-1012479_1920.jpg?resize=768%2C279&amp;ssl=1 768w, https:\/\/i0.wp.com\/chaslitster.com\/info\/wp-content\/uploads\/2020\/08\/presenter-1012479_1920.jpg?resize=1536%2C558&amp;ssl=1 1536w, https:\/\/i0.wp.com\/chaslitster.com\/info\/wp-content\/uploads\/2020\/08\/presenter-1012479_1920.jpg?resize=50%2C18&amp;ssl=1 50w, https:\/\/i0.wp.com\/chaslitster.com\/info\/wp-content\/uploads\/2020\/08\/presenter-1012479_1920.jpg?resize=1320%2C480&amp;ssl=1 1320w, https:\/\/i0.wp.com\/chaslitster.com\/info\/wp-content\/uploads\/2020\/08\/presenter-1012479_1920.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">But in addition, add your own recording of up to 7 answers to the 7 question of your own choice and no more.<span class=\"Apple-converted-space\">\u00a0 <\/span><\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">The bottom line is that you need to give the presenter the questions he should ask you so that your audio with appropriate edits behaves as though it is a live interview.<\/span><\/p>\r\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif;\"><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>The content you write is very much like any other blog article or an email that you pen.\u00a0 Therefore, you need to follow the steps below. Step 1. The all-important point sizes Headline 24 point Sub Headline \u00a022 point\u00a0 First para 20 point\u00a0 Second para 18 point\u00a0 Third and subsequent paragraphs. \u00a0The Text is 16 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/chaslitster.com\/info\/2020\/08\/19\/__trashed\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The EIGHT Magic Steps To Write an Unforgettable Press Release&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[53],"tags":[],"class_list":["post-1401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hints"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/chaslitster.com\/info\/wp-content\/uploads\/2020\/08\/home-office-336377_1920.jpg?fit=1920%2C1280&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9BPHM-mB","jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/chaslitster.com\/info\/wp-json\/wp\/v2\/posts\/1401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chaslitster.com\/info\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chaslitster.com\/info\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chaslitster.com\/info\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chaslitster.com\/info\/wp-json\/wp\/v2\/comments?post=1401"}],"version-history":[{"count":21,"href":"https:\/\/chaslitster.com\/info\/wp-json\/wp\/v2\/posts\/1401\/revisions"}],"predecessor-version":[{"id":1433,"href":"https:\/\/chaslitster.com\/info\/wp-json\/wp\/v2\/posts\/1401\/revisions\/1433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chaslitster.com\/info\/wp-json\/wp\/v2\/media\/1412"}],"wp:attachment":[{"href":"https:\/\/chaslitster.com\/info\/wp-json\/wp\/v2\/media?parent=1401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chaslitster.com\/info\/wp-json\/wp\/v2\/categories?post=1401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chaslitster.com\/info\/wp-json\/wp\/v2\/tags?post=1401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}