The content you write is very much like any other blog article or an email that you pen. Therefore, you need to follow the steps below.
Step 1. The all-important point sizes
Headline 24 point
Sub Headline 22 point
First para 20 point
Second para 18 point
Third and subsequent paragraphs. The Text is 16 point
Step 2 – Therefore here is the layout of your Press Release
Your Fantastic Headline Here (Please Use https://www.thehoth.com/headline-generator/ to help you write any headlines)
The Sub Header. The bit that adds some oomph – describes the story a bit more.
Date: Which should read “For Immediate Release” or “Not to be released until DD MM YY” for the UK or MM DD, YY for the USA and Canada
Your Contact name, phone number and email address and press officer details (if you have one)
Step 3 – First/Opening Paragraph
The opening paragraph is mega important. It should cover the high level, of what the story is about.
– WHAT the story is about
– WHO are the people in the story
– WHY is it happening
– WHERE is it all happening
and the bit that is sometimes missed
– WHEN did or is it going to happen –
– HOW is it or how was it to be done.
The first paragraph is to grab the attention of the journalist to make him or her want to print your article. Therefore, make it an active paragraph, one that excites and is positive.
HINT: Read that first paragraph and ask yourself… “would I continue reading this?”
Step 4 – Second paragraph.
You need a quote. That is something along the lines as shown below
An example could be…
Organizer Mr Doerly said “This will be the event of the decade”
Step 5 – Third paragraph
Three bits of statistics, data or known facts
One item could be a future statistic such as forecast ticket sales
Step 6 – The Grand Finale
Reminders, re-enforce message with any action needed by the readers, such as an invitation to a meet.
This is where you put a reminder about the major issues
Step 7 – Images
For any image that you include your article, you need to provide a short summary about the image and any attribution to a photographer or image taker. Do make sure all copyright issues are covered and you have the permission of the subject(s) to use the image. In any email make sure everything is in the email, to be clear avoid attachments. It is a little known fact that JOURNALISTS and readers are reluctant to click on links. That is proven by any email statistics you may look at in the future.
Step 8 – For an audio story, provide the same as above
But in addition, add your own recording of up to 7 answers to the 7 question of your own choice and no more.
The bottom line is that you need to give the presenter the questions he should ask you so that your audio with appropriate edits behaves as though it is a live interview.